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Celebrating Timeless Craftsmanship

From the elegance of Chikankari to the brilliance of Zari-Zardozi, discover the legacy of Uttar Pradesh’s artisans.

Sustainably Beautiful, Naturally Unique

Explore eco-friendly marvels like horn-bone art and the ancient Kala Namak rice – exclusive to our heritage

One District, One Story of Excellence

Every district in UP brings you a masterpiece – rooted in tradition, refined by generations.

The scheme adopts the One District One Product (ODOP) approach to reap the benefit of scale in terms of procurement of inputs, availing common services and marketing of products. ODOP for the scheme will provide the framework for value chain development and alignment of support infrastructure. There may be more than one cluster of ODOP products in one district. There may be a cluster of ODOP products consisting of more than one adjacent district in a State.